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APR. MAY. 2021 XVI of workplaces designed to welcome patrons. We would like to remind you that Utility Professionale is the CIC brand designed for the cleaning world with a wide range of professional cleaning products. “Our Utility brand is indispensable for operators in the sector, especially at such a strategic time as this, when the world of public establishments is starting to welcome customers back into their points of sale,” continues Gloria Cavicchioli. “We have a wide range of references for the cleaning and hygiene of professional kitchens, as well as for room cleaning and sanitisation. All the products, from floor sanitiser to hand-washing soap, cleaning cloths and products for cleaning hobs and other surfaces, are in line with the current requirements indicated by the team of experts who have studied how to guarantee the safety of public establishments”. THE ECOUTILITY BRAND IS BORN And CIC’s focus on current events does not stop with the health emergency. For some time now, it has been known that the planet is experiencing an even more important emergency for which there is no immediate cure, but only a radical change of attitude on the part of all human beings. Let’s talk about sustainability and ecology. “Let’s remember that disposable plastic must be completely eliminated by 2021,” continues Gloria Cavicchioli, “and CIC is very sensitive to this battle. That is why, for over a year, we have been working together with our suppliers to identify and create a line of ecological products. This year, therefore, the EcoUtility line was born, with a brand that recalls our Utility brand, linked to the non-food sector, but which specifically identifies ecological products. A line that is being expanded with a new brand, evocative in both name and colour, which represents CIC’s desire to contribute to saving our planet”. AT PAGE 47 BOOKS by Armando Travaglini, Simone Puorto, Vito D’Amico Tourism digital marketing and revenue management strategies for the hospitality sector € 34,90 This book aims to offer owners, managers and marketing managers of accommodation facilities - hotels, B&Bs, resorts, public establishments - the most effective digital marketing and revenue management tools to emerge in an increasingly competitive market. Digital marketing for tourism is also the ideal tool for other figures who wish to complete their training in this field: university students, owners of web agencies, web marketing and revenue management consultants. A complete and operational guide that accompanies the reader through all the stages of the digital marketing process: defining the strategy, choosing the tools best suited to your structure, optimising the website and presence on social channels, increasing online visibility, managing reputation, maximising profits through revenue management. This new, expanded and updated edition includes analyses of the most recent trends and profound changes in online distribution, new Italian and international case studies, and shows how to best use the new platforms to promote yourself. by Isabelle Legeron Natural Wine. An introduction to naturally made organic and biodynamic wines € 22,90 Wine production has become increasingly unnatural, from the general spraying of vineyards to the excessive use of sulphites and additives in the cellar... But fortunately there is another method, as Isabelle Legeron, world- renowned expert and recipient of the prestigious title of Master of Wine (MW), explains in this book. Isabelle reveals why the best and most authentic wines are those made naturally. Natural wines are made from organic (or biodynamic) grapes grown using sustainable farming methods; nothing is removed or added during the winemaking process, with the exception, in some cases, of a minimal dose of sulphites. This guide to natural wine knowledge and consumption explains the processes involved in wine production, presents a selection of the most interesting winemakers and provides tasting notes on over 140 of the world’s best natural wines. by Nir Eyal Creating products and services to capture customers (Hooked) € 14,90 Why do some products and services capture the attention of the general public, while others flop? What more do they have to engage us to the point of creating new habits? Is there an underlying pattern to explain the MAGAZINE way technologies “hook” us? Nir Eyal answers these questions (and many more) by explaining the Hook Model, a four-step process embedded in the products of many successful companies to subtly encourage customer engagement and change behaviour. Through repeated ‘Hook cycles’, these products achieve their ultimate goal of bringing users back again and again, without the need for expensive advertising or pushy campaigns.