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JUN. JUL. 2021 XV when they are poorly managed. True, the hospitality sector is challenging but not impossible. The revival of the sector must therefore be done in a sustainable way, with better control of the business, whether it is Michelin- starred or a roadside trattoria. First and foremost, it is essential that platforms do not take high commissions on the entire final receipt. Instead, it is better to charge a low fee for each individual order. The restaurant, however, must be careful not to choose convenience over service, which remains the central objective. NEW TRENDS, NEW PERCENTAGES There is a standard ‘penalty’ in case of no-show and it is between 15% and 18% in normal restaurants. Looking at existing reservation solutions, such as the series of apps listed above, one realises that some of them do not actually help the restaurants themselves but only act as intermediaries. Instead, it makes sense to develop software for prepaid bookings and dynamic pricing (as happens with petrol stations). In terms of new trends, it must be understood that wine bars, ski resort operators and even car dealers now use dedicated apps for bookings. A Spotify Wrapped- style service, a personalised summary of annual listening, would recommend experiences based on users’ dining habits. Other data in the drawer comes in handy. And the cornerstone is often the QR code, which thanks to encryption preserves name, address and location so privacy is guaranteed by ensuring tracking. The data would enhance the company’s CRM (vedasi box) with marketing automation activities. WHY SEARCH FOR AND CREATE ALTERNATIVES TO TRIPADVISOR Not just that, but something also that can go in the opposite direction to TheFork or JustEat. This step serves to invest in oneself with an app created ad hoc, possibly personalised, branded and recognisable. This solution clearly means being self-sufficient, independent from the rest of the system and not just being present in the major shop windows (this is what happens to most hotels, B&Bs and hotels on booking.com , Trivago or similar). How does an online booking system work then? Management software and ERP have inevitably become an essential tool for every company. An online booking system is software that allows a potential customer to book and pay for an activity or service directly through a website or app. This means that when a user wants to reserve a place, decide on a time and date, and wants to complete the process with a payment, they can manage everything online, greatly reducing the workload of staff. Advanced systems now allow bookings to be made through various online methods, for example via mobile devices, thus increasing the potential number of bookings for your business and making the most of the Internet. Some software houses that specialise in online booking have various pricing plans suitable for businesses of all sizes; others work on royalties and therefore low percentages on transactions, thus withholding a commission from the customer’s account. Through the app (linked to a variety of payment systems, such as PayPal, Satispay, and even credit cards) customers can place orders when it is most convenient and congenial to them: they receive immediate confirmation of the booking, which in effect eliminates all the problems encountered with telephone management. Not only that, but it is also possible to schedule all activities in relation to bookings in a simple and effective way. Planning each step of your work allows you to go into detail about your time availability. Online software can manage flows 24 hours a day. DIGITISATION, THE WATCHWORD Catering is purely an analogue business. Up to now, the industry has been largely based on highly loyal or casual local customers. However, things have changed, especially in the last 18 months. Digital has taken another slice of an unexpected market that was thought not to involve it. In order to position oneself and work at one’s best, in addition to knowing one’s own unique points, one needs to know the market. As well as studying the targets of other players and comparing them, as much information as possible must be gathered. If you want to consolidate a community and acquire new customers, there is nothing better than an event, which can be managed best with booking apps. ABOUT SAVINGS Too Good To Go is an app against food waste and has launched Super Magic Boxes to help dispose of food products left in storage during the lockdown. The project is currently active in Milan, Rome and Bergamo in collaboration with Danone, Fine Food Group and Gruppo Dolcitalia. The Super Magic Boxes are available from local retailers who have made themselves available as pick up points. Avoiding food waste and supporting the distribution of products left unsold during the crisis period during and after the pandemic. The brand is now turning to an unprecedented sector, the industry, to help manufacturers and distributors dispose of food stocks that have been left unsold due to the healthcare emergency. “OKAY GOOGLE, CALL...”. THE FUTURE IS JUST AROUND THE CORNER Sometimes it is easier to call your favourite restaurant than to navigate through endless web pages to make a digital reservation. A software company, Dineplan, has signed an agreement with Google to set up in South Africa a quick connection for booking a restaurant directly through Google Search, Google Maps and even Google Assistant. “Okay Google, make a reservation”: following the magic phrase, customers will receive a push notification from an automatic calendar entry, incorporating all the details of the reservation. Changes, cancellations and confirmations will be made exclusively via Google apps. ______________________________