2 / 4
(
(
(
the BLOGGERs
)
)
)
A thousand different versions of
coffee have conquered the world
●
Never in the history of mankind have we
consumed so much coffee. That’s the claim of
Nelson Carvalheiro
, Host Ambassador for Spain
and Portugal. Whether it’s a deep-rooted habit
or a new custom that has become a status
symbol, coffee has entered every culture,
together with all its blends and the different
ways of making coffee. Not only cappuccino
and espresso, but also the coffee drunk in
Northern climes, Arabic and Turkish coffee:
everyone likes trying out new variations on the
coffee theme.
Artisanal coffee roasters, the high
priests of quality
●
Luciana Bianchi
from Brazil has written about
the secret world of artisanal coffee roasters,
an ever-more widespread category. These
coffee lovers and connoisseurs have only one
aim in life: to achieve the ‘perfect roast’. The
final decision is made by panels of experts at
tasting sessions, held continuously in Panama,
Peru, Bolivia and Brazil.
United Arab Emirates: from
tradition to hi-tech
●
In Arabic countries, the coffee tradition
is very old indeed, as we hear from
Judy
Sebastian
. The most prestigious coffee beans
from all over the world are imported here. And
tradition mingles with modernity. One example
of this is Costa’s Marlow 200 automatic coffee
vending-machine at Dubai Airport, developed
with Intel, Microsoft and Atomhawk and
designed by Pininfarina ‘to satisfy the five
senses of coffee-lovers’. And, if you have one
at home, you can tell the machine to make a
coffee from your smartphone.
Japan, coffee boutiques are
opening their doors
●
In the country where a whole ceremony
has evolved around the drinking of tea,
coffee bars have arrived at last. But, true to
Japanese style, design features highly. Like
the Omotesando Koffee chain, we are told
by
Melinda Joe
, or the venues opened by
American coffee-roasting company Blue
Bottle, where long queues form daily. In Tokyo,
vending-machines are popping up in the train
and metro stations with ‘hints for the consumer’
and practical, user-friendly touch-screens.
Some of them even offer ‘American coffee’.
In Russia the “geographical”
frontiers of coffee are expanding
●
Dark, ‘Italian’ roast, drunk before or during
a meal, rarely afterwards: these were the
characteristics of ‘Russian-style’ coffee. But
here habits are changing, with the advent
of new styles like the freshly roasted coffee
of Northern Europe. So we are told by
Alena
Melnikova
, who also writes to us about the
spread of international chains, and a greater
awareness about and focus on the product at
new bars in Moscow and St Petersburg, a trend
that is slowly entering the restaurant domain.
What’s new in the way of coffee around the
world, in the words of the
B
e
M
y
H
ost
bloggers.
A supersized
version of
Host
Coffee is the big star of
the show once again
for this 39th edition
with
four dedicated
pavilions
and more
than
500 participating
companies,
30% of
whom are from 31
foreign countries.
This includes new
participants from
Singapore
,
Cyprus and
Norway
. As always,
top players as well as
small up-and-coming
companies will be
present.
Host’s figures are
truly amazing
Beyond coffee, at Host,
there will be the entire
HoReCa and retail worlds:
1,900 companies,
40%
from abroad -
1,500 selected top
international buyers
from
60 countries,
who will meet with
exhibitors via the
Expo
Matching Program
and
56,800 dedicated
appointments
-
more than 140,000
professional visitors are
expected.
The top 5 countries
represented are:
Germany, France,
Spain, the U.S.A. and
Switzerland.
3 macro areas
dedicated
to:
Food Service
Equipment and Bread
Pizza Pasta, Furniture
and Tableware,
while
the world of
Coffee
will
be offered alongside
Tea
as well as
Bar, Coffee
machines, Vending and
Gelato and Pastry
Host is to last
5 days,
from Oct. 23rd through
Oct. 27th,
at Fieramilano
in Rho, during the final
days of EXPO Milano.
n observatory over a world that is increasingly globalized, with updates
on the latest trends from the five continents, posted by our 16 BeMyHost
journalists/bloggers
(www.host.fieramilano.it/en/News-blog)
who hail
from 16 different countries.
A