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JUN. JUL. 2017

III

Tuesday 24th October, will celebrate

the appointment with the world’s

leading

Ho.Re.Ca

, Foodservice,

retail, GDO and hospitality chain

event. There are growing numbers

compared to the same period in 2015.

After just under five months from the

cutting of the tape, the numbers of

HostMilano - International Hospitality

Exhibition already speak of success

when compared to the last event: to

date 1,824 companies have confirmed

their presence, of which 1,092 are

Italian (59.9%) and 732 overseas

(40.1%). As for the product typology

of the companies, the macro-sector

Foodservice Equipment and Bread

Pizza Pasta made up 45.7%, the most

represented with 729 participants.

The other two macrosectors answer

for: Coffee Tea-bar Coffee machines,

Vending and Gelato, Pastry, Coffee, at

36.5% and Furniture and Tableware

at 17.8%. Hundreds of meetings

and events, in addition to business,

the 40th edition of HostMilano -

International Hospitality Exhibition is

not only conceived to be a business

opportunity in all the fields of

Ho.Re

.

Ca, but it is also a place to learn and

inform. In addition to professional

meetings, there will be a high number

of events, including workshops,

training meetings, roundtables and

show-cooking. All supervised by

Host, the hundreds of events can be

followed freely by the event visitors,

who will have the opportunity to

keep up to date on all the “hot”

themes of the moment.

No to the traffic light

label

Coldiretti and Federalimentare have

created the “European Alliance

against traffic light labelling systems”,

with the support of a group of MEPs

coordinated by Paolo De Castro,

vice-president of the Agriculture

Committee of the European

Parliament. The initiative, announced

on the occasion of the recent Europe

Day, wants to counter a misleading,

discriminatory and incomplete

information system that is spreading

in different ways through various

European countries – from France

to the United Kingdom – risking to

undermine the correct information

to consumers and the functioning

of the common market. The aim of

the initiative is to ask Brussels to

intervene by defining a regulatory

framework that guarantees greater

transparency and uniqueness on

European territory, against a system

that ends up suggesting the exclusion

from the diet of healthy and natural

foods, in order to promote artificial

products. According to the alliance,

the idea that going around Europe,

with the same product, the traffic

light can take on different colours

depending on the country that hosts

it is paradoxical in the running of a

“single market”. The alliance aims

to open debate and reflection on

the subject, in order to contribute to

the strengthening of legislation on

labelling information for foodstuffs

on the basis of transparency and the

real interest of consumers.

AT PAGE 10

Qi Partners

When delivery

becomes an art

Thanks to a fleet of latest

generation vehicles, New Vecagel is

able to transport all over the eastern

Sicilian territory fresh and frozen

foods, maintaining a constant cold

chain. To the benefit of the quality

of distributed products

By Chiara Bandini

Daily delivery, local distribution

throughout the eastern Sicilian

territory, the use of refrigerated

vehicles able to maintain the cold

chain and preserve the quality of the

products. And, furthermore, careful

pre-sales and after sales service

assistance. These are the foundations

on which New Vecagel has built its

success in over 20 years of activity.

The company, in fact, started to take

its first steps in the

Ho.Re.Ca

sector

in 1994, when the owner, Vincenzo

Santapaola, driving a van (which he

had been given) began an activity

destined to go far beyond the family

dimension.

How is New Vecagel organized

today?

We count on a fleet of 12 vehicles,

plus 6 cars. We employ 25 staff,

including sales representatives,

administrative staff, warehouse and

drivers. A team nurtured and united,

which has been expanding year after

year, and which can hopefully still

grow.

What types of products are dealt

with?

New Vecagel was founded as a

distribution company for frozen and

deep frozen products. But over time

it has implemented a decisive and

profitable process of diversification.

Today our product range is really wide

and extends from vegetables to fish,

from meats to salami and cheeses

through to desserts, pasta, rice, flours

and confectioned goods, selected from

the best national and international

specialities. But that’s not all. Some

years ago, in fact, we also introduced

an assortment of gluten-free products

that has gathered a wide appreciation.

It is, moreover, a typology of product

that is becoming increasingly

indispensable in the

Ho.Re.Ca

channel:

there is no hotelier or restaurateur

that doesn’t require it. Finally, the

range of our products is completed

with a non-food line intended

for establishment hygiene and

maintenance.

A challenging choice under the

organizational profile...

It is true, diversification has resulted

in many sacrifices. Suffice to say that

we had to expand the storage area,

so that we could have a warehouse

coverage of 900 square meters and

one of the same size planned for

frozen products. And despite this, the

space never seems to be enough.