Background Image
Previous Page  41 / 42 Next Page
Information
Show Menu
Previous Page 41 / 42 Next Page
Page Background

40

Sheridan M. J., Cazier, J. A., May, D.B. (2009), “Leisure, wine and the internet: exploring

the factors that impact the purchase of wine online”,

International Journal of Electronic

Marketing and Retailing

, 2, pp. 284-­‐297.

Thach, L. (2009), “Wine 2.0-­‐the next phase of wine marketing? Exploring us winery

adoption of wine 2.0 components”,

Journal of Wine Research

, 20, pp : 143-­‐157.

Tesser, E. (2002), Le politiche distributive multicanale Business-­‐to-­‐Consumer: dal

Marketplace al Market-­‐Space Management,

Symphonya, Emerging Isuues in

Management,

Issue n. 1

.

Van Zanten, R (2005) “Drink choice: factors influencing the intention to drink wine”,

International Journal of Wine Marketing

, 17 pp. 49-­‐61.

Webb L., Kevin (2002), “Managing channels of distribution in the age of electronic

commerce”,

Industrial Marketing Management

, n. 31:95-­‐102.