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AGO. SET. 2017

III

A similar percentage of consumers

still do not consume these wines for

various reasons, including reduced

availability and promotion as well as

difficult identification (because of an

unclear label or confusion between

the different existing certifications),

but would be interested to do so,

without neglecting that, among those

who currently do not buy them, 56%

declare themselves willing to spend

more on a sustainable wine, while

86% declare a potential interest

in purchasing such. A profile that

completely deviates from that of the

baby boomers who, again according

to Wine Monitor, has indicated as

being the most adverse to any form

of sustainable behaviour.

Michelin-starred

restaurants: How much

do they turnover? Here

are the top 10 Italian

chefs

The star-studded kitchens are gold

mines. According to a study by the

company JFC in 2016 – reports the

Business Insider Italia website -, a

Michelin-star invoices an average of

about 708.2 thousand euros per year

(with a leap of 53.2% in the revenues

between before and after the first star

is obtained), that became 1.12 million

for two-star restaurants (which

billed about 18.7% more than when

they had one) and 1.54 million for

those with three (whose increment

of turnover in the transition from

two to three stars is 25.6%). All for a

total turnover of about 260 million

per year. But how much do the most

famous Italian chefs turnover? From

the data of Infocamere and Cerved

and processed From FoodCommunity.

it – explains Business Insider Italy – it

was possible to draw up a ranking of

Italy’s richest, holding second place in

Europe (after France) for the number

of Michelin-starred restaurants.

Here is the ranking of the top 10 for

turnover.

1. Ceraa family (Restaurant da

Vittorio): More than 15 million

2. Alajmo family: Over 11 million

3. Carlo Cracco: 7.5 million

4. Giancarlo Perbellini: 6 million

5. Andrea Berton: 5.4 million

6. Antonino Cannavacciuolo: 5.2

million.

7. Massimo Bottura: 4, 9 million

8. Niko Romito: 3.7 million

9. Enrico Bartolini: 2.7 million

10. Moreno Cedroni: 2.6 million

AT PAGE 10

Qi Partners

In step with the times

Morelli: The image changes, the

style remains

Brace yourselves: Morelli Srl has

changed its logo and with the occasion

has relaunched its image acquired

and consolidated with many years of

commercial activity, carried out with

commitment, operation and service.

The image has changed, but not the

practice to fully satisfy its customers.

For those few not in the know, Morelli

Srl is a company that operates in the

wholesale field of both food products

and not, for four generations. Hotels,

pizzerias, restaurants, nursing homes,

hospitals and school canteens over

the years have appreciated the high

professionalism demonstrated in the

field and in everyday life through

the selected and targeted proposal

of products and in the punctuality

and efficiency of its service with the

despatch of each customer order in

“almost real” time.

And speaking of time... we know it

passes quickly and the world changes

just as fast, day after day, and this

also applies to Morelli, just as for

every important brand, so it was

thought to make a repositioning of its

brand through a delicate restyling of

the logo and a renewal of the image.

Morelli: The image changes, the style

remains for Morelli srl, a great story

to tell with many values and positives

to preserve and which therefore has

undergone much that leads more

towards a sense of evolution, than

revolution.

The new logo renounces the CS

element, now no longer present, but

retains some key elements expressed

in the previous logo, like the “M”,

now further enhanced and modern,

and an important acknowledgement

of the original red. To complete

the restyling, the opportunity to

specify the current business could

not be missed: Food Service. But the

developments and surprises of Morelli

Srl do not stop here and will be

expanded during the coming months

of 2017. And of these surprises we

expect nothing less than they become

part of your kitchens, hotels, bars or

canteens and maybe your next orders.

Morelli, a new logo that wishes

to communicate service and

convenience, in step with the times!

AT PAGE 12

Qi Partners

Excellence in service

targeted at

Ho.Re.Ca

.

professionals.

A wide assortment of merchandise

combined with a prepared sales

network, able to offer consulting

support. In addition, automated

systems and a fleet of latest

generation vehicles. These are some

of the ingredients of the success of

Globalpesca., a specialist in food

service for quality catering.

By Chiara Bandini

Offering quality service to hospitality

and catering professionals. The

mission of Globalpesca S.p.A. in a

nutshell, a company specialising in

the provision of food service to the

Ho.Re.Ca

sector. More than 45 years

of experience. The company was

founded in 1972 on the initiative of

the Ruffino family who decided to

breathe life into a company dedicated

to the processing and freezing of

fish products. In the following

years, characterized by a strong

impetus to change and innovation,

the range of offered products has

been greatly expanded, including

cold cuts, cheeses, fresh meats and

grocery products. From here, the

focus on the thriving

Ho.Re.Ca.

market that allowed the foundations

of the company’s history to be laid.

As Angelo Ruffino, at the head of

Globalpesca S.p.A. together with his