61 / 76
AGO. SET. 2017
I
AGOSTO-SETTEMBRE 2017
AT PAGE 1
And the best is yet to
come
When I think about the history
of our cooperative today a line
comes to mind “and the best is yet
to come”, (the same as a chilling
book, written by Luca Pulino, my
ex-football teammate, sick for 15
years with ALS, and which I invite
everyone to read) that reflects the
tenacity, commitment, conviction and
enthusiasm that have accompanied
us during these years and which
have led us from initial skepticism to
the consideration of being the most
cohesive and representative group of
National Horeca.
Step by step, thanks to the work
of partners and forward-looking
administrators, we have grown and
improved and today we can aim for
ambitious goals, unthinkable until a
few years ago.
The first is to be able to give a
uniform service throughout the
national territory with appreciated
and requested branded products,
distributed by selected homogeneous
and with the ability to provide a careful
and personalised service thanks to the
presence in each of their owners.
The second is to create the most
important national alternative to the
large groups, putting our members in
‘combat’ conditions with equal, if not
better, weapons.
The third is to be increasingly leaders
in the supply markets around the
world, where suppliers, thanks to our
moral and financial solidity, today
finally appreciate us and court us,
considering us now among the most
important partners in the market.
These are our three challenges
around which, as always, focus the
energies of our group, a group of
entrepreneurs which, as in the past,
has demonstrated coherence and
persistence and one which I am
proud to be part of!
Roberto Zanobi
AT PAGE 5
We are all food
‘watchers’
A good old habit, arriving - without
saying - from the United States: a
discount on the bill for those who
show up at the restaurant without the
cell phone.
The concept of the “phone-free”
restaurant is based on a simple
principle: without the phone in
hand, time can be dedicated to
conversation at lunch or dinner,
enjoying the company. Unfortunately,
today it is often noted that diners
are more and more glued to the
screens of smartphones, engaged
between messages, notifications and
applications: all at the expense of
those who sit at the table with them.
To rediscover those natural human
relations some restaurants, even in
Italy, have decided to focus on this
new formula: a substantial saving
on the final bill in exchange for
abandoning the mobile phone which
must be left at the entrance of the
locale. In the United States, where
the practice has been in vogue for
several years, the methods are the
most varied: there are those who offer
the dessert to virtuous customers,
those who reserve an area of the
restaurant for those who just cannot
do without technology, and those who
offer discounts on the meal. In Italy,
one of the first examples was that of
the Stonehenge Bar in Teramo, where
the owners propose a discount of
15% to those who leave their phone
at the entrance, valid if all the people
sitting at that table do the same: for
the customers still another possibility,
that of donating the discounted
amount to needy people in the town.
MAGAZINE
Traduzione a cura di Christopher Farley